Gamification does something advertising can't: it makes your brand a goal.
Starcks builds the desire, ZonaFanta puts it in front of 250,000 fantasy managers.
Who we talk to.
An adult, Italian audience that already plays every week.
- men
- 98.2%men
- adults
- 99.1%adults
- aged 25 to 44
- 70.5%aged 25 to 44
- in Italy
- 95%in Italy
Source: ZonaFanta channel insights.
Why it works.
- No education costFantasy football needs no explaining. People here have played it for years.
- Attention, not interruptionYour brand lands in content the community looks for, with no ad to put up with.
- Trust that carries overTen years of trust. When ZonaFanta talks, the community listens.
Three levers, one community.
Take them one at a time or together. We start from your goal.
Awareness
Amplification
ZonaFanta's channels tell your brand's story inside football content, with reach guaranteed by contract.
Engagement and conversion
Gamification
Your product becomes a prize in the Starcks Store and people play to win it. You put in product, with no cash budget.
Brand trust
Creators and talent
Faces the community already follows. We're not an agency and we have no roster. We pick the faces for your goal.
Our engine, in your house.
What we run on Starcks, we bring to your platform under your brand.
Acquisition and retention
Arena white label
Starcks Arena under your brand, on your site or app. Users sign up with you and come back every matchday.
Time to market
SDK and plugins
Ready-made widgets to bring games, store and profiles into your platform. Starcks holds no money: the account stays yours.
Community growth
Social management
We launch your channels from scratch or take over the ones you have. We took one from 0 to 40,000 followers.
Tested on Starcks. Ready for your platform.
Matchday tournaments, profiles and store: the Arena our community plays, under your brand.
- A game with your brand
- Profiling and gamification
- A store with your prizes
An app launch, told by the community.
For the launch of FantaGoat we built editorial content on ZonaFanta's channels: inside the football story, not stuck on top of it.
Line up with the Zona.
Your brand is a top player. And too many managers keep you on the bench.
Amplificationpeople get to know the brand+3
Prize in the storethe product sells out+3
Creatorsa face they already trust+1
Bannernobody remembers it−2